Are you generic?

  1. Your image. Do you have standard vistaprint template business cards? (I’ll concede is one step above not having cards at all…)

There are hundreds of free business card templates if you can’t design your own. Don’t take the one with the drop of water into the pond. You want people to remember what your card looks like, why its design is relevant to what you do. I’m not saying to shape the entire card like a tooth if you’re a dentist, but hey, that would get you remembered. People would know what it is when the see it in their wallet. They might even show it to friends – hey, that’s free advertising!

2.  Your Email/website?

Is your email: firstnamebusinessname@hotmail.com? Is it long, hard to remember, or even worse, hard to spell? Is it unprofessional?

http://smallbusiness.yahoo.com/domains – you can register a website/domain address for under $30 a year. If you have any company, no matter how small, this can be beneficial in that it’s professional, and looks like a ‘real company’. Just make sure you find a domain that’s easy to remember, and appropriate for your purpose (i.e. .org for non-profit, .com for almost everything else).

If you need to go the free route at least make it something people can remember – like sharonsjobs@yahoo.com – not sharonsjobassistancehelpsite@yahoo.com

3.  Your social networking profiles? You resume?

Do they look just like everyone else’s? Is it basically a bunch of job descriptions from various positions that have come together and look just like that?

Take my LinkedIn Profile as an example. It tells you that I’m unique. That I’ve got a wacky sense of humor, but accomplish a lot, and have an interesting writing style.

“Summary: You can pick my brain, if I can pick yours. Let’s work smarter, not harder.

Young brilliant dynamic creative overachiever with unlimited ambition. The sky’s the limit when it comes to my efforts to attain the impossible. I’m an expert at whatever I set my mind to, whether it be QA or making Wedding Cakes. I’m going to change the world, yes, even more than I already have. Before I forget to mention it, I have an amazing personality, natural knack for networking, and a hysterical sense of humor.

I started my first successful consulting company a few years back, designsdesigns.com which is steadily growing in three countries! I’ve edited a book (Journey Among Nations, buy it on amazon, check out the beautiful cover design, that’s my company at work!), written countless marketing campaigns, and designed corporate image makeovers.

My experience? I’m a talented wife, mother, city employee, job placer, recruiter, resume writer, fundraiser, project manager, program developer, and matchmaker to the not-so-rich-and-famous-yet happily married. I’m always open to new experiences.

Specialties: Brilliant copy writing, enthralling process contributions, policy making, ROI-guaranteeing guru for all Marketing needs.”

What has that gotten me you ask? Numerous job interview offers & lots of people I don’t know wanting to connect with me (some I do, some I don’t, I’ll go into who to/not to connect with another time).  

I’ve heard other people say that LinkedIn is where you go when you’re looking for a job, a friend even said to me once, “Does anyone hire through it?” Well, I’ve gotten job offers through it, and I’ve personally recruited through it for hard-to-fill positions. But if your profile is generic or incomplete, don’t expect much. I’m not saying your profile has to be as out there as mine is, hey, decorum is in order when you’re looking for a job (which yes, you should always be doing). You never know when your current position will be eliminated, or when a better opportunity may come your way, if you’re open to it.

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