My husband was mentioned (not by name though http://bit.ly/aYwmJo) in a recent article about Social Media – Yes, we happen to have met a friendly writer for Bloomberg’s BusinessWeek at a Social Media day networking event – see the power of networking people???
There’s been a buzz recently about web 2.0 & 3.0 people to fill jobs companies are struggling to create as that they barely understand what they need in these spheres. Companies will fail if they try to use a traditional customer service/advertising approach. No one will follow someone on twitter because they constantly tweet ads. They need to offer value, insight, discounts, or entertainment in their tweets to get people talking & following. No one signs up for commercials voluntarily, and if they do, they will unsubscribe. Stop following is just as quick and easy as starting.
Mashable keeps a job board (http://jobs.mashable.com) for Social Media jobs, and I’ve stumbled upon (and then added it to my http://stumbedupon.com account) http://socialmediaheadhunter.com/ – interesting insight into an Executive Recruiter who’s specializing in Social Media job placement.
The issue you always have to consider in making any career move is the experience this will give you both for life & on your resume. I’ve wondered if social media jobs are dead –end career moves.
Will it put you closer to your career goals? Is it a goal on its own to be a ‘social media’ person? You might enjoy it while you’re young, but when you’re 50 if you have to tweet about a company if might not be so exciting. So as with any job you make take, always stay connected to others in both your industry and others to network your way to advanced positions. Although big places might eventually need a ‘director’ of social media, most places nowadays won’t get beyond the mid-level manager, probably reporting up to marketing.
What’s to say for the future really depends on the evolution of technology and networking, both social online & off. As long as you’re on top of the progress and evolve and continue to learn, you’ll do just fine. Limit yourself, or decide that you can’t understand or embrace a new technology, and you’ll end up like your grandpa who has trouble using his VCR, let alone a DVD player or DVR…not that he wouldn’t enjoy tivo’ing the game so he doesn’t miss it when he comes over for the great grand-kid’s birthday party…oh wait, that’s my grandpa!
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